AI SEO News | Nov 25, 2025
Adobe and Semrush announced that Adobe will acquire Semrush in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. Adobe and Semrush expect to deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search, and the wider web.
⭐ Google Extends AI Travel Planning And Agentic Booking In Search
Google has announced a series of new travel AI-powered features:
Travel planning with Canvas is available on desktop in the U.S. for those opted into the AI Mode experiment in Labs.
The global expansion of Flight Deals, Google's AI-powered search tool within Google Flights that recently launched in the U.S., Canada and India.
⭐ Google releases custom annotations and a branded queries filter in Search Console
Google announced two new features within the Search Console performance reports:
Custom annotations: You can right-click on your performance chart, select "Add annotation," and write down your note along with a specific date. These annotations appear directly on your chart, providing a clear visual reference point for your data.
Branded queries filter: Google is rolling out a branded queries filter in the performance report for top-level properties, making it easier to separate branded and non-branded queries. There is also a new Insights card that shows the click breakdown for branded versus non-branded traffic.
⭐ Gemini 3 powers AI Mode, Search Console gets annotations and new filters, and Nano Banana Pro hits search with AI image generation