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⭐ ​Adobe to Acquire Semrush​

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​Adobe and Semrush announced that Adobe will acquire Semrush in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. Adobe and Semrush expect to deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search, and the wider web.

⭐ ​Google Extends AI Travel Planning And Agentic Booking In Search​​

Google has announced a series of new travel AI-powered features:

• Travel planning with Canvas is available on desktop in the U.S. for those opted into the AI Mode experiment in Labs.

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