SEO cases

I’m an SEO specialist who’s seen it all – or so I thought. But optimizing for LLM search engines (think ChatGPT and Perplexity) threw me a curveball. When my boss asked how our brand was performing on Perplexity’s AI-powered search, I was like, “Wait, how do we even check that?”

After Google quietly removed support for the &num=100 parameter, SEO specialists lost easy access to full Top 100 SERP results, causing major drops in reported impressions and keyword visibility. This article follows one SEO pro’s journey adapting to the change, explaining why tracking rankings beyond page one still matters for growth, strategy, and competitive insights. It also highlights tools like SE Ranking, Semrush, and Ahrefs that continue to provide Top 100 data.